BERJAYA FOOD BERHAD INKS JOINT VENTURE WITH PARIS BAGUETTE SINGAPORE TO OPEN RETAIL LOCATIONS IN MALAYSIA

Jun 23, 2022

BERJAYA FOOD BERHAD INKS JOINT VENTURE WITH PARIS BAGUETTE SINGAPORE TO OPEN RETAIL LOCATIONS IN MALAYSIA

Announces plans to open up to five stores within the course of the year.


Berjaya Food Berhad (KLSE: BJFOOD) and Paris Baguette Singapore pic today announced the signing of their joint venture agreement to open the South Korean bakery across Malaysia, it’s 8th international market in the world. Under the terms of agreement, Berjaya Food will have 50% ownership and will be the principal operators of the Paris Baguette stores locally. The chain bakery will be established in cities across the country, beginning with its first store in Klang Valley sometime at the end of this year.


“We are pleased to announce this new joint venture for Berjaya Food, delivering on our commitment to become a more holistic food and beverage group. The addition of a bakery chain in our portfolio represents a significant milestone in our efforts to exceed the expectations of the Malaysian consumers,” stated Dato’ Sydney Quays, Group Chief Executive Officer, Berjaya Food Berhad

“We are honoured to be given the opportunity to bring the unparalleled collection of baked goods from Paris Baguette to the Malaysian market.”


Paris Baguette is a French-inspired bakery founded in South Korea in 1988. It is a premium bakery brand that has been a leader of the Korean bakery industry by introducing and developing European-style bakery culture for the first time in Korea. It is also the no. 1 bakery chain in South Korea with over 3,400 stores, and more than 440 locations across the United States, China, France, Vietnam, Indonesia, Cambodia, and Singapore. The stores have been a backdrop “across various K-Dramas and backed by various Korean celebrities as the brand’s official spokesperson.


“We look forward to launching Paris Baguette in Malaysia in partnership with Berjaya Food. With a strong track record in restaurant and café chain development and operations in the country, Berjaya Food is an excellent partner as we look to scale up our business In Malaysia. Our mission is to create happiness in every bite, and we look forward to bringing Paris Baguette cafes to consumers in Malaysia, where they can bond over good food and great conversations,” said Hana Lee, Chief Executive Officer, Paris Baguette Southeast Asia. 

“Malaysia presents an exciting opportunity for our brand as we enter a new decade of Paris Baguette in Southeast Asia, and further strengthens our growing presence in the region.”



The collection of pastries, breads and cakes at Paris Baguette are all baked fresh daily to offer a unique experience to thousands of guests daily with good foods and good people. The company’s success has primarily been driven by its emphasis to provide innovative fare with a modern and wide selection of fresh, clean and healthy products. At the company’s core, Paris Baguette is a bakery that is French-inspired and innovates through global influence.



With almost 30 years of experience in retail in the region, including operating the Starbucks retail stores in Malaysia and Brunei, Berjaya Food Berhad will have the exclusive rights as the local operating licensee of the Paris Baguette stores in Malaysia. The strategic partnership is also part of Berjaya Food’s broader retail push to be a more inclusive food & beverage group on the main market in Bursa.


In addition, Paris Baguette’s parent company, SPC Group has begun the initial stages of building their regional manufactory and distribution centre named SPC Centre, Johor. The group plans to obtain Halal certification for this centre. Once completed, the centre will cater the Southeast Asia and the Middle East market, including Malaysia.

For more information on this partnership, please visit www.parisbaguette.com.sg.

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About Berjaya Food Berhad 

Berjaya Food Berhad (“BFood”) was incorporated in Malaysia on 21 October 2009. It was converted into a public listed company on 3 December 2009 and listed on The Main Market of Bursa Malaysia on 8 March 2011. The brands under BFood’s umbrella includes Starbucks Coffee in Malaysia and Brunei, Kenny Rogers Roasters in Malaysia, Jollibean in Singapore and the vegan tex-mex inspired restaurant, Sala. BFood also launched Starbucks and Joybean Ready-ToDrink products in Malaysia through its subsidiary Berjaya Food Trading, as well as the dairy-free ice cream, Kelava. Currently there are more than 340 Starbucks stores across Malaysia and Brunei, 69 Kenny Rogers Roasters in Malaysia, 34 Jollibean outlets in Singapore and 8 Sala stores in Malaysia. 

About Paris Baguette Singapore

Paris Baguette, born in 1988, is a global bakery chain business and subsidiary of the SPC Group, a leading South Korean food and confectionery conglomerate. From the modest beginnings, the chain had grown steadily and grew into the No.1 bakery in Korea. From 2004, the brand started to branch out to local subsidiaries in the U.S. China, Vietnam, and Singapore and today, it owns over 4,000 units globally including 3,400 in South Korea, 440 plus outlets across the United States, China, France, Canada, and Southeast Asia becoming a truly global premium bakery brand. Its mission to satisfy cravings and taste buds of all ages and backgrounds still continuous with the spirit of Sangmidang, which is to not leave a single piece of bread unchecked, is still with us 75 years later.

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