THE ALLEY LAUNCHES ITS FIRST-EVER DRIVE-THRU OUTLET THROUGH A HYPE AND TRENDY FASHION SHOW

Julai 19, 2022

THE ALLEY LAUNCHES ITS FIRST-EVER DRIVE-THRU OUTLET THROUGH A HYPE AND TRENDY FASHION SHOW

Together with Exclusive Spring/Summer Series and Limited-Edition Merchandise

The Alley launched their first-ever drive-thru outlet globally right here in Malaysia with a two-day grand opening celebration at Taman Daya Central, Johor Bahru on the 15th and 16th of July 2022. They revealed their Spring/Summer beverage series as well a range of limited-edition merchandise through a hype and street style fashion show. Both Spring/Summer Series and limited-edition merchandise will only be available at The Alley’s Drive-Thru Outlet.


The Alley’s Drive – Thru Fashion Show

The drive-thru fashion show saw a collaboration between The Alley with Stoned & Co, Vivo Malaysia, Tuftin’ Asia, The Next Face Model Management & Academy as well as Unique Expired Makeup & Academy & Hairdo Legacy. At the fashion show, models presented The Alley’s latest Spring/Summer Series while strutting the runway with The Alley limited edition merchandise.


The Alley’s Drive-Thru Outlet
 
The drive-thru outlet is the very first of its kind and was designed with a minimalistic and aesthetically pleasing concept in mind for customers to enjoy their time whether it's catching up or meeting up with friends and families. Apart from that, the drive-thru will allow families and friends to have a breezy drive and pick up their drinks without having to leave their vehicle.


Spring/Summer Series
In this exclusive series, Alley-ians can expect three berry-based beverages that would put you into the holiday mood. Berry Island (夏日之岛) is made with strawberry passion fruit combined with cane sugar, yogurt and topped off with whipping cream and a sprinkle of matcha for that bittersweet tingle. Fans can get this tropical island drink at only RM18.90.

Beach Berry Smoothie (草莓奶昔) is made with delectable strawberry syrup, passion fruit and cane sugar for that much needed sweetness which is also a healthier alternative to normal sugar. The Alley fans who are interested to beat the heat and stay cool, can purchase this refreshing drink at only RM12.90.

Kiwi Berry (草莓奇异果金菲士) is a strawberry-infused tea combined with kiwi, cane sugar and an entire bottle of premium cultured milk drink, yakult. Malaysians who are looking to improve digestion, build immunity and Vitamin C, can purchase Kiwi Berry at only RM18.90

Ng Ching Wai, CEO of The Alley Malaysia

Limited Edition Merchandise

Apart from the launch of The Alley’s Spring/Summer series, they introduced a range of exclusive merchandise that will only be available for purchase at The Alley Drive-Thru Outlet, TD. The limited-edition merchandise includes tumblers, mugs, caps and more.

Grand Opening Activities

During the grand launch, The Alley held three exciting activities for customers who visit the outlet on the 15th and 16th of July with a range of prizes to be won. Fans joined in a game of Crank That Gift where they received a token after purchasing a beverage, twisted the gashapon machine and won prizes ranging from vouchers to branded perfumes.

Alley fans also participated in Alley Can Roll from 4PM onwards with a minimum purchase of RM28 in a single receipt for a chance to win prizes. Not just that, customers who purchased any drinks were eligible to receive a free beverage if they snap a picture of The Alley outlet or beverages and share it on their social media platforms.

So, come on down to The Alley’s first drive-thru outlet at 6E, Jalan Sagu 18, Taman Daya, 81100 Johor Bahru, Johor any time from 11am to 11pm to experience the various unique offerings only available at this outlet. To get more information about The Alley’s Drive-Thru Outlet, stay tuned to The Alley’s Malaysia Facebook page and Instagram at @thealley.my.

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